A successful video marketing strategy needs clear goals. What are yours?
Increase conversion rates
Increase sales revenue
Increase website traffic
Establish authority online
Improve customer education
Improve brand awareness
Increase online engagement
What is it?
This strategy aims at establishing and/or growing your business authority online.
3 months of Social Media Management (facebook, Twitter, youtube, Instagram)
Up to 14 custom-made video productions
It's common knowledge nowadays that using online video is a great way to build and market your brand to your customers. However, simply producing a basic video and uploading it to YouTube is not going to get the results you want.
It's all about publishing great video content and knowing how to get it in front of your target audience.
A series of branded videos, including:
3 x Attention videos
2 x interest videos
4 x decision videos
5 x instagram videos
1 x motion graphic presentation
Social media is the place to be with your video content. Online video audiences are expected to reach 1.5 billion globally, according to Cisco. The majority watch online video on social media platforms like Facebook, YouTube and Instagram.
Online videos are increasingly be watched on mobile devices and shared through social media channels.
This video marketing strategy also includes:
3 Months social media management
It is important to brand and prepare all of your social media channels before launching your video marketing strategy. The four main social media networks used in this strategy are YouTube, Facebook, Instagram and Twitter.
Don't stop at just one video - make it a series!
Nurturing your prospects with video content at different stages of the Customer Sales Funnel is one of the best ways to find new leads, build trust and generate loyal paying customers.
Educational and how-to videos make great Attention videos. The provide your customers with relevant and valuable information. If you can solve a problem, viewers are more likely to listen to you message.
- Branded storytelling
- Promotional (video promotion is 600% more effective than print and direct mail combined)
- Production techniques such as time-lapse and aerial video
Emotional connections propel conversation - especially on social media. Research how you can authentically tie your brand into a powerful story and develop a series of videos that keep your viewers interested and engaged in conversation.
- Branded storytelling
- Did you know? and How-to videos
- Tips and tricks videos
- Recipes, best practices
- Behind the scenes
Word of mouth is one of the best way to sell your products and services. The power of other people (especially reputable folk) delivering your praise in the form of a video testimonial is pivotal when it comes to your prospects making decisions about your business.
- Client testimonials
- Case studies & results
- Before and after videos
What's included in the Complete Marketing Strategy for Small Business?
This is a comprehensive video production and online marketing program that is custom-made for your business. Up to 14 videos can be produced during your campaign which will be distributed across your four social media channels.
You also receive a full day in a professional studio, aerial videography and time-lapse sequencing if required. Perhaps the best feature is you get creative control. All your videos will be custom-made with your branding and messaging. This program is all about showcasing your products and services and can be broken down into the following phases.
Are you ready to get serious about your video marketing?
This program is ideal for businesses that are looking to connect with existing customers online while generating solid new leads and sales.
Social media and online video were made for each other so this is a fantastic opportunity for your business to have an edge over your competitors.
This offer is limited and currently only available for business operators in Brisbane and the Gold Coast.
Download The Complete Video Marketing Strategy (PDF)
If you would like more information (including pricing), please download The Complete Video Marketing Strategy for Small Business (PDF).
To download the PDF file, please complete the form below.